Recently our team gave a round of customer feedback demos to some customers, showing off a completely redesigned eVestment Input portal.

On the surface everything went perfect. After all, the users had consistently praised the new look. All our hard work had paid off.

If you looked closer though, we didn’t actually learn that much. Responses were generic & unactionable. And while positive, there wasn’t any hard evidence to back it the good things we hear. Instead, this became a good opportunity share some best practices on how to capture great customer feedback.


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Every company I’ve worked at – large or small, startup or big enterprise – has had a conference room problem.

One of two things inevitably happen:

  1. You can’t find an open conference room to book because they’re all already booked. Yet at meeting time the conference room goes unused because the original booker cancelled the meeting (but not the room reservation), had a recurring meeting that didn’t meet today, or heck, is no longer with the company.
  2. You get kicked out of your room by a more important meeting. Ever heard the, “I’m sorry but we have CLIENTS and need the room,” excuse?

What if there was a better way to use software to book conference rooms?

conference room booking system

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You’re at a conference.

You want to network. Well, you know you should be networking.

But you’re alone in a sea of people. This is overwhelming. You lookout and everyone is talking to each other; it seems you’re the only person without a coworker, old client or agency friend to chat with.

crowd of people

Or at least that’s what you tell yourself as you pull out your phone hoping to find a new unread email.
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Ideas all to often steal the show. Ideas, however, are like the shallow celeb on the red carpet. They look great from far away – successful, valuable, popular. Get near though, spending a few days with the shallow celeb, and you soon see that they’re grasping to their career, putting pieces together of an unenviable social life and sitting on empty bank accounts.

The shallow celeb lacks execution behind the scenes, but that’s not exciting is it?

Time and again I hear a friend joke that if only they’d had the idea for Twitter, Flappy Bird, even Selfie Sticks. But really, any of the countless seemingly simple and obvious, yet wildly succesful ideas out there.

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As the Apple Watch launch nears I want to divert your attention slightly to another successful wearable product. This wearable predates the Apple Watch by two years and came out with an equally raucous launch. Except that wearable failed and while the jury is still out on the Apple Watch, I imagine it’ll have a much more positive response two years from now (spring of 2017).

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Thanks to Pratik and the rest of the ATL Mobile Dev group for the opportunity to present Monday night. And thanks especially to the folks who actually braved the cold to make it out…well the relative cold we call it her in Atlanta.

I’ve been working on this new presentation and this was the first non-friends & family version.

I’ll embed the presentation from SlideShare below. Speaker notes aren’t up yet, but I suppose that means you’ll need to make it out to the next one in person!

Abstract – Congrats – you’ve released your app in the app store! You might’ve even already hit your first milestone of 1,000 – maybe even 10,000 downloads. But your MAU is a tiny fraction of that. And embarrassingly you don’t even know what a MAU is. Time to learn how to use mobile analytics to create engaged users through steps like better onboarding, lifecycle emails, a/b testing and more.

It’s been a little over a year since launching Lessons Learned from Less*.

Despite the efforts to avoid this blog becoming a time suck I’ve found that, well, it still takes a not insignificant time each week. This makes it worth asking myself if it’s worth it to keep going.

Results To Date

Here’s what I’ve accomplished in the past year. Disclaimer, this is not an analytics deep dive, just a quick & dirty to get a state of the state.

Total Posts = 46

My goal is to write a post a week so that’s hitting the mark nearly 80% of the time. Not perfect, but I’m happy with that metric.

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Goog Analytics

Why Blog Now?

A few months ago I decided to start a blog. Late to the party but no better time to start than the present, right?

Of course I had a few goals with blogging:

  • Testing ground for new, unrefined ideas
  • Sharing lessons learned building two companies
  • Practice building an audience through content development

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