Thanks to Pratik and the rest of the ATL Mobile Dev group for the opportunity to present Monday night. And thanks especially to the folks who actually braved the cold to make it out…well the relative cold we call it her in Atlanta.

I’ve been working on this new presentation and this was the first non-friends & family version.

I’ll embed the presentation from SlideShare below. Speaker notes aren’t up yet, but I suppose that means you’ll need to make it out to the next one in person!

Abstract – Congrats – you’ve released your app in the app store! You might’ve even already hit your first milestone of 1,000 – maybe even 10,000 downloads. But your MAU is a tiny fraction of that. And embarrassingly you don’t even know what a MAU is. Time to learn how to use mobile analytics to create engaged users through steps like better onboarding, lifecycle emails, a/b testing and more.