You WILL Lose Customers
Stephanie wrote in to Less Meeting today with the following, disappointing request:
I am writing in to cancel our subscription. Should you wish to discuss our reasons for canceling or need any additional information, please feel free to phone/email me. Otherwise, kindly cancel our account and refund our purchase price.
What to do?
We could kindly say “No” as it states in our ToS. But does that ever result in a positive customer experience? The reality is that the policy is little more than CYA and rarely gets used.
Or we could oblige, sending over a full refund ASAP. Sure that would leave no room for complaint, but we’d still have an unsatisfied customer, not to mention the lost revenue.
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