For lunch today I went out to grab a quick sandwich at a small deli near our office – a tiny mom & pop shop that’s about quality, not quantity. I ordered one of the combo subs I love with fresh roast beef, smoked turkey breast and Virginia honey ham.
Exceeeeeeept one minor detail…they were out of the roast beef. And that gave me a thought about perspective with regard to the customer experience.
It seems that the common theme in SaaS startup pricing is that 99% of the time you’re not charging enough. This seems easy to fix, right? Just hike up your prices like the Hill Climber on The Price is Right!
But simply charging more hasn’t been that easy a change for us. Lots to wrap our heads around before we test or implement anything.
What’s that mean for our (currently) free mobile apps?
Should we have a free version at all?
Should we even offer a single user version?
What’s the top tier we should be charging?
What tiers should we even have?
…and on and on
So while “charge more” is a nice catchy phrase, we’ve found there’s a lot more to it – and Nathan’s article helps to spell out some of the details. Continue reading →