Buy-In, by John Kotter
A great idea is in fact a bad one without any support. Buy-in is critical to save good ideas from getting shot down.
Everyone needs buy-in from someone. Founders are no different; they too need lots of buy-in.
Buy-in from potential investors. Buy-in from new employees…from early customers…from partnerships. You get the point…
Buy-In, by John Kotter, is for anyone who’s interested in how well-planned arguments can be strategically used to derail seemingly well-intentioned ideas, and then more importantly how to effectively counter those arguments.
In reading Buy-In you’ll also start seeing these strategies all around your daily life, just as I did with the recent GOP attacks toward Obamacare.