I love data, stats, numbers and more. Probably too much.
After all, aren’t 43% of all statistics made up?
Mixpanel, the web analytics experts, have a catchy new trend chart showing iOS 7 adoption as it progresses in real time:
Have you ever sent this email?
Hey Team, Can someone take care of XYZ? Should only take a minute or two. Thanks in advance for the help! Sincerely, You
If so, what happened?
Did you see a mad dash between your team to help you out? Any go-getters take care of that quick task? Anyone even respond at all?
Didn’t think so…
When you grew up you “learned” by memorizing lots of information. Math formulas, historic names and dates, grammatical rules and all 50 states and capitals.
With the internet and Google in particular, learning shifts away from knowing information to knowing how to find the right information and then how to apply it.
Stephanie wrote in to Less Meeting today with the following, disappointing request:
I am writing in to cancel our subscription. Should you wish to discuss our reasons for canceling or need any additional information, please feel free to phone/email me. Otherwise, kindly cancel our account and refund our purchase price.
What to do?
We could kindly say “No” as it states in our ToS. But does that ever result in a positive customer experience? The reality is that the policy is little more than CYA and rarely gets used.
Or we could oblige, sending over a full refund ASAP. Sure that would leave no room for complaint, but we’d still have an unsatisfied customer, not to mention the lost revenue.
It’s been a week now with the Pebble watch.
I’ve received the SMS and phone notifications. I’ve created custom watchfaces. And just yesterday afternoon I successfully paired it with FreeCaddie for an added golf bonus.
But what’s the verdict on the Kickstarter darling and ever-hyped smartwatch?
Do you know a good handymen?
Do you have a go-to guy that’s dependable AND you know can solve about any problem?
Growing up that was my Dad. The epitome of a DIY-er, I vividly remember the projects we’d undertake. Installing a car stereo, replacing spark plugs, building furniture…you get the idea.
Build, Measure, Learn is the core of Lean Startup, the concept that teaches startups and enterprises alike how to create new products with as little risk and chance of failure as possible.
Take your leap of faith hypothesis and rapidly test its assumptions directly with real customers by building the minimum viable product (MVP).
Then, iterate again and again until you reach product/market fit.
On the phone with a customer this morning I was describing the Less Meeting onboarding process and how we make it as frictionless as possible to get started. At the word “frictionless” she lit up and I knew she was hooked.
To think about why this struck a chord with her, focus less on frictionless and more on it’s opposite – friction.
Friction in your customer experience is the #1 way to drive away those customers. Customers are fraught with distractions, competitors, budgets, time and other priorities, and each friction point in your product tips the scales away from you.
(…unless you have the luxury of users who are required to use it. If you’ve filed your corporate registration docs in GA before you know what I mean.)
It’s probably too early to even call it a “smartwatch”. I noticed Pebble calls theirs an E-Paper Watch…smart move. Continue reading
Moving day in the office recently so for awhile I sat at a new desk. A new, very, very empty desk. Inbox zero, desk style.
Had quite a profound feeling at first. I felt invigorated, energized and clear minded. By god I was gonna get some shit done at work. Booyah!
…and most of the morning felt quite the same.
Inevitably, however, by the end of the day I’d needed a pen here, a slip of chicken-scratch paper there and I’d started to twitch a little when my dual-monitor addiction kicked in.