I received this email in my inbox the other day. I almost archived the generic form letter instantly…
This one especially caught my eye though. For such a short email I saw a number of good lessons to share on how to make sure your next promotional email gets noticed for the right reasons.
Sales Pitch Gaffs In This Email
- “Hi” isn’t enough – Highlights a lack of personalization in both the subject & salutation
- “Your web app” – Again, not personal. My app name is in my email address, this isn’t tough to locate
- “For free” rarely helps – Pitching something for free in this context reduces credibility instead of getting me more excited
- Don’t CC everyone – Including a CC list of 100+ addresses is insulting at best. If you have to send a mass email use BCC, an email marketing service, or actually compose a 1:1 personal email
- Use Your Name – Relationships sell, and I can’t build a relationship with a generic company I know nothing about and has no personality
- Tell me why – Give me a reason – any reason, get creative – why this unsolicited email showed up in my inbox
While it’s quicker to write a single mass email and send it to 100 people vs. individually crafting 100 unique emails, what’s the point if every one of your mass emails ends up in the trash?
Look back over this list and the theme is clear. Be personal and create a unique connection to the person you’re pitching.
What about you? Do you see any other errors in this pitch?
UPDATE: I reached out to the team over at WebMenu to share this advice and they were very receptive to the feedback. Got to give them the kudos for being open to improving!