What is at the heart of your company’s DNA?
Within the technology industry there’s still a spectrum between marketing and engineering companies. Where does your company lie? It’s an important question to know. The answer impacts nearly all facets of how you operate.
Deep down, are you a marketing company? Does your company calculate its brand value and aspire to top this list someday?
Or are you an engineering company? It might be obvious, like the team over at Boston Dynamics: